Market Access
Market access support helps small businesses find opportunities to sell their products or services, reach new customers, and increase visibility.
At the IRC in Utah, the Economic Empowerment team supports entrepreneurs by connecting them to sales opportunities, community partners, and marketing tools that help businesses grow—both in‑person and online.
Our goal is to help small businesses build confidence, prepare for markets, and reach wider audiences at a pace that makes sense for each business.
How We Support Market Access
Market access services may include the following, depending on availability and business readiness:
Pop‑Up Shop Opportunities
Client businesses may have the opportunity to sell their products at temporary pop‑up events hosted by local coffee shops, cafés, or other community partners. These low‑cost or free opportunities allow entrepreneurs to gain sales experience, test products, and build customer relationships.
Art Shows & Creative Markets
Entrepreneurs specializing in artistic or creative work may be connected to local art shows, markets, or exhibitions when opportunities arise. We help businesses understand expectations and prepare to participate.
Workshops & Business Readiness
Market access is more than selling—it’s about being prepared. Clients may participate in workshops covering topics such as:
Pricing and cost analysis
Business taxes and licensing
Marketing and branding
Market readiness and customer engagement
General business operations
IRC‑Hosted & Seasonal Events
The IRC hosts and partners on select events throughout the year that provide sales and exposure opportunities, including:
Holiday Gift Basket sales, featuring products made by client businesses (all sales go directly to the makers)
New American Dream Lab (NADL), a pitch‑style competition held seasonally to support entrepreneurs with grant funding and visibility
Online Presence & Digital Marketing
An online presence can be essential to business growth. We offer support with:
Social media education and strategy
Basic website guidance
Understanding how to maintain an online presence over time
Important to Know
Market access opportunities vary based on:
Business type
Readiness and capacity
Community partner availability
Seasonal scheduling
Working with a Small Business Counselor helps ensure businesses are matched with opportunities that are appropriate and beneficial.
Interested in Market Access Opportunities?
To learn more about current or upcoming market access opportunities, please contact the Economic Empowerment team or speak with your Small Business Counselor.
Contact the Small Business team »